IRA is an acronym for "Indian Rural Artisans," a brand dedicated to working with traditional Indian textile crafts from various states, each with a distinct style that sets it apart from the others. Our goal is to promote the preservation of India's rich cultural heritage by producing handmade goods that are environmentally sustainable.

At IRA, we believe that handmade products carry a unique and authentic charm that cannot be replicated by mass-produced items. Therefore, we strive to create a better world by crafting beautiful handmade products that represent India's diverse cultural identity.

To achieve this, we source our materials from local artisans and use natural fibers and dyes to create a range of artisanal designs. Our products are not only beautiful but also environmentally friendly, making them an excellent choice for conscious consumers who value sustainability and ethics.